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Our concept:
the smart headwrap

Indira de Paris is the first innovative brand of head accessories and it’s 100% made in France! We have developed several smart, playful and practical fastening systems that allow anyone to put on a turban in less than a minute! Plus, each product comes with by a tutorial video and each product is sold with its little paper tutorial!

How it all started

Katia is a lover of head accessories! Head jewellery, headbands, turbans, she loves it! Except that tying a turban can be a real challenge when you don't know how to do it!And even after having watched dozens of “turban tutorials” on Youtube, she realises that the technique remains difficult to master and that it takes time. A lot of time.But above all, she realises that she is far from being the only one to face this problem!Indeed, these types of videos sometimes count up to several million views. However, no existing brand offers an easy way to attach turbans ...

The Idea

Encouraged by Bruno, her partner, she decides to create her own solution to help women like her.And after almost two years of reflection and unsuccessful attempts, it was a night in bed that the idea came to her! Without thinking twice, even though she is a poor sewer, she starts to tinker a prototype by hand with a piece of fabric hanging around, a piece of an old jersey t-shirt serving as a headband!

The brand

From there everything goes very fast and only with the means at hand! Perfecting the models, photo shooting,  tutorial videos , making of the website … Katia does everything on her own and confide the production of the first pieces to a neighborhood tailor. On February 13, 2016, the website is finally online. The first orders come fast, including one from Japan and another from Martinique in the early hours! Products are out of stock in a minute. The tone is set, it will be a success! A few months later, Bruno, who has been her partner in crime from the beginning, resigned from his job as an organizational consultant and officially join the adventure as her business partner.

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